Answer: MOTTO
MOTTO is a crossword puzzle answer that we have spotted 112 times.
Referring Clues:
- Words on a coat of arms
 - "E pluribus unum," e.g.
 - Words to remember
 - Words on a family shield
 - "All for one and one for all," e.g.
 - "Live free or die," to New Hampshire
 - It may be below a crest
 - See 24-Across
 - "Live Free or Die," for New Hampshire
 - E pluribus unum, for instance
 - "Blood and Fire" for the Salvation Army
 - Part of a seal
 - Words to live by
 - "Semper fidelis," for one
 - "Don't Tread on Me," e.g.
 - "Semper fidelis," to a Marine
 - Banner phrase, often
 - "E pluribus unum", e.g.
 - Guiding principle
 - "Live Free or Die," e.g.
 - License plate words
 - Slogan
 - Common inscription, e.g.
 - "Be prepared," e.g.
 - Most U.S. states have one that isn't in English
 - "Eureka" in California, e.g.
 - Maxim
 - ''Be prepared,'' for one
 - Inspirational phrase
 - Maxim to live by
 - ''In God We Trust'' is one
 - "In God We Trust" is one
 - Each state has one
 - "Excelsior," to New York
 - Words often etched in stone
 - "Semper Fi," for one
 - Seal text
 - "Be prepared," for one
 - California's is Eureka!
 - "Think" or "Think different"
 - Rhode Island's is "Hope"
 - Inspirational slogan
 - Catchphrase
 - 'In God We Trust,' e.g.
 - Guiding phrase
 - Saying
 - "Eureka," to California
 - Scouts' "Be Prepared," for one
 - Every state has one
 - New Hampshire's "Live Free or Die," e.g.
 - Catch phrase
 - Seal words
 - Slogan; saying
 - "Semper Fidelis," for the U.S. Marines
 - Coin words, perhaps
 - "Make Love, Not War," e.g.
 - Watchword
 - Wise saying
 - Coat of arms element
 - The Boy Scouts' "Be Prepared," e.g.
 - Frequently framed words
 - Utah's "Industry," for one
 - "In God We Trust," for the United States
 - "Eureka," for California
 - Coat of arms inscription
 - Brief expression of a guiding principle
 - 'E pluribus unum,' e.g.
 - "Veritas" for Harvard or "Veritas vos liberabit" for Johns Hopkins
 - "Live Free or Die" is one
 - "Friendship," for Texas
 - "Crossroads of America" in Indiana, e.g.
 - "Quality is job one," for one
 - Company maxim
 - Company's maxim
 - Harvard's is "Veritas"
 - Words of wisdom
 - "You only live once," for one
 - Memorable saying
 - License plate feature
 - "Be prepared," for example
 - Guiding maxim
 - Words often framed
 - Line often in Latin
 - "Semper fidelis" is one
 - Inspirational catchphrase
 - Feature of many a state flag
 - "Alki," for Washington State
 - See 69-Across
 - Writing on many a license plate
 - State seal text
 - "!ke e: /xarra //ke," for South Africa
 - "Forward," for Wisconsin
 - "L'etoile du Nord," for Minnesota
 - "Equal Rights," for Wyoming
 - Utah's "Industry," e.g.
 - "Justice for All," for D.C.
 - "Be Prepared," for Boy Scouts
 - "Carpe diem," for one
 - California's "Eureka," for one
 - State line?
 - Vermont's "Freedom and Unity," e.g.
 - Alaska's is "North to the Future"
 - "Dirigo," for Maine
 - Words on a family banner
 - "L'Etoile du Nord" is Minnesota's
 - Wyoming's "Equal Rights," e.g.
 - Words on a state license plate
 - "Fake it 'til you make it" or "No pain, no gain"
 - Minnesota's is French and California's is Greek
 - "Truth alone triumphs," for India
 - "Hope," for Rhode Island
 - Montana is the only U.S. state with one in Spanish
 
Last Seen In:
- LA Times - June 22, 2025
 - New York Times - May 12, 2025
 - New York Times - May 05, 2025
 - LA Times - April 16, 2025
 - USA Today - February 21, 2025
 - LA Times - December 16, 2024
 - USA Today - December 10, 2024
 - New York Times - November 17, 2024
 - New York Times - September 13, 2024
 - New York Times - September 10, 2024
 - New York Times - August 29, 2024
 - USA Today - July 24, 2024
 - New York Times - May 24, 2024
 - USA Today - May 09, 2024
 - LA Times - April 03, 2024
 - New York Times - April 02, 2024
 - USA Today - February 16, 2024
 - USA Today - October 05, 2023
 - USA Today - July 26, 2023
 - USA Today - June 07, 2023
 
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