Answer: GLEEM
GLEEM is a crossword puzzle answer that we have spotted 17 times.
Referring Clues:
- Aquafresh alternative
 - Procter & Gamble brand
 - Colgate alternative
 - Colgate competitor
 - Ultra Brite alternative
 - Crest rival
 - Toothpaste with "green sparkles"
 - Procter & Gamble toothpaste
 - Aim rival
 - Crest alternative
 - '70s toothpaste with "green sparkles"
 - Toothpaste brand once advertised as having the secret ingredient GL-70
 - Old Colgate competitor
 - Crest competitor
 - Procter & Gamble dentifrice
 - Discontinued P&G toothpaste
 - Crest competitor, once
 
Last Seen In:
- USA Today - November 16, 2016
 - LA Times - May 31, 2015
 - Washington Post - February 26, 2014
 - LA Times - January 01, 2014
 - LA Times - May 27, 2012
 - New York Times - October 12, 2011
 - New York Times - July 24, 2011
 - LA Times - June 18, 2011
 - Wall Street Journal - April 22, 2011
 - LA Times - March 27, 2011
 - Wall Street Journal - January 14, 2011
 - USA Today - January 13, 2011
 - Onion A.V. Club - November 17, 2010
 - New York Times - July 06, 2010
 - LA Times Sunday - March 28, 2010
 - Washington Post - July 07, 2009
 - New York Times - December 19, 2007
 - Universal - February 14, 2007
 - Washington Post - November 06, 2006
 - New York Times - October 26, 2006
 
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